{"id":1502,"date":"2025-10-07T08:23:05","date_gmt":"2025-10-07T08:23:05","guid":{"rendered":"https:\/\/medbank.pro\/?p=1502"},"modified":"2026-05-07T08:46:40","modified_gmt":"2026-05-07T08:46:40","slug":"%d0%b6%d0%b8%d1%82%d1%8c-%d0%b4%d0%be%d0%bb%d1%8c%d1%88%d0%b5-%d0%b8-%d0%bb%d1%83%d1%87%d1%88%d0%b5-%d1%81%d0%b5%d1%80%d0%b3%d0%b5%d0%b9-%d1%87%d0%b5%d1%80%d0%ba%d0%b0%d1%81%d0%be%d0%b2-%d0%be-%d0%bd","status":"publish","type":"post","link":"https:\/\/medbank.pro\/en\/2025\/10\/07\/%d0%b6%d0%b8%d1%82%d1%8c-%d0%b4%d0%be%d0%bb%d1%8c%d1%88%d0%b5-%d0%b8-%d0%bb%d1%83%d1%87%d1%88%d0%b5-%d1%81%d0%b5%d1%80%d0%b3%d0%b5%d0%b9-%d1%87%d0%b5%d1%80%d0%ba%d0%b0%d1%81%d0%be%d0%b2-%d0%be-%d0%bd\/","title":{"rendered":"Living Longer and Better: Sergey Cherkasov on a New Health-Saving Concept"},"content":{"rendered":"\r\n<p class=\"has-medium-font-size\"><\/p>\r\n<p class=\"has-medium-font-size\"><strong> it possible to feel better at 70 than at 30? Sergey Cherkasov, MD, Director of Research and Development at Group of Companies \u201cMedbank\u201d, is confident: yes. In an exclusive interview, our expert explores how digital technologies, telemedicine, and wearable devices will help Russia achieve its life expectancy target of 81 years.<\/strong><\/p>\r\n<p class=\"has-medium-font-size\">\r\n\r\n<\/p>\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>&#8220;Our goal\u2014increasing life expectancy\u2014implies that the quality of life must be dignified. Modern technologies allow us not only to prolong life, but also to give people active, joyful years,&#8221; emphasizes Sergey Cherkasov.<\/p>\r\n<\/blockquote>\r\n<p class=\"has-medium-font-size\">\r\n\r\n<\/p>\r\n<p>According to the expert, we are on the threshold of a paradigm shift: the traditional concept of health, according to which the body&#8217;s resources are depleted with age, is giving way to a new one. Medbank&#8217;s observations of amateur athletes and veterans show that health potential can not only be maintained but also enhanced even in adulthood. However, this requires a fundamentally different level of digital control and a personalized approach.<\/p>\r\n<p class=\"has-medium-font-size\">\r\n\r\n<\/p>\r\n<p>In his interview, Sergey Cherkasov detailed three key areas that are already changing Russian healthcare: the implementation of employee performance management programs at enterprises, the development of telemedicine for remote regions, and the creation of digital health passports. These tools, according to the scientist, will enable a shift from &#8220;disease treatment&#8221; to true &#8220;health management,&#8221; making active longevity accessible to every Russian.<\/p>\r\n<p class=\"has-medium-font-size\">\r\n\r\n<\/p>\r\n<p><a href=\"https:\/\/companies.rbc.ru\/news\/qpm12ZRghq\/kak-tsifrovaya-meditsina-mozhet-uvelichit-prodolzhitelnost-zhizni-rossiyan\/\">Read the full interview\u00a0\u2192<\/a><\/p>\r\n<p class=\"has-medium-font-size\"><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>If it&#8217;s 70 years old, it&#8217;s 30 years old? Director of the second-hand command and control of the \u201cMedbank\u201d: yes!<\/p>\n","protected":false},"author":20,"featured_media":1183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Living Longer and Better: Sergey Cherkasov on a New Health-Saving Concept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/medbank.pro\/en\/2025\/10\/07\/\u0436\u0438\u0442\u044c-\u0434\u043e\u043b\u044c\u0448\u0435-\u0438-\u043b\u0443\u0447\u0448\u0435-\u0441\u0435\u0440\u0433\u0435\u0439-\u0447\u0435\u0440\u043a\u0430\u0441\u043e\u0432-\u043e-\u043d\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"ru_RU\" \/>\n<meta property=\"og:locale:alternate\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Living Longer and Better: Sergey Cherkasov on a New Health-Saving Concept\" \/>\n<meta property=\"og:description\" content=\"If it&#039;s 70 years old, it&#039;s 30 years old? Director of the second-hand command and control of the \u201cMedbank\u201d: yes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/medbank.pro\/en\/2025\/10\/07\/\u0436\u0438\u0442\u044c-\u0434\u043e\u043b\u044c\u0448\u0435-\u0438-\u043b\u0443\u0447\u0448\u0435-\u0441\u0435\u0440\u0433\u0435\u0439-\u0447\u0435\u0440\u043a\u0430\u0441\u043e\u0432-\u043e-\u043d\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041c\u0435\u0434\u0431\u0430\u043d\u043a \u041f\u0420\u041e\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T08:23:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T08:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/medbank.pro\/wp-content\/uploads\/sites\/34\/2026\/03\/\u0421\u0435\u0440\u0433\u0435\u0439-\u0427\u0435\u0440\u043a\u0430\u0441\u043e\u0432-e1774597286509.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta 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